You are what you sell: Product road-mapping

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Guide and tools for identifying the complete story of a product. Lots of information and ideas. 

Includes the rationale for knowing about product credentials – useful for selling the idea and practices.

Source

Sustainable Development Commission
How Contents page is useful for finding the relevant sections. Follow the steps or apply the information set out in the guide. 
Benefit Create 'Unique Selling Points' (USP).  Be confident of your product - communicate that confidence.  Will contribute to carbon reductio in your products and processes.
Time Cost Requires some time commitment to fully assess one a product, but takes little time to get an understanding of the right principals to consider for day to day purchasing.
Cost - £ Resource is free.  Cost of bought products should be considered against improved image and reduced carbon.
Direct weblink > http://www.sd-commission.org.uk/publications/downloads/roadmap_booklet_es%20(2).pdf
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