More formal approach to advice about making 'Green Claims' that will help organisations develop clear and honest 'Green' marketing. Full pdf guide and webpage with useful links.
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Source |
DEFRA |
| How | Download the pdf. Follow the steps in the guide. |
| Benefit | Will help to ensure clear, honest and legal marketing of your organisation's green practices. Improve trust in your marketing message. |
| Time Cost | Will take a little time to work through the guide. In time getting it right should become automatic so will not take an more time than other marketing. |
| Cost - £ | Guide is free. Getting it right should improve your competitive edge and trust in your organisation. |
| Direct weblink > | http://www.defra.gov.uk/environment/business/marketing/glc/pdf/genericguide.pdf |